In the competitive world of finishing and coating, it's easy to fall into the trap of selling your services as a commodity.
You bid on jobs, you complete the work, and you get paid for your labor. But what if there was a way to break out of this cycle and command higher prices for your work? What if you could sell your finish instead of just your labor?
This is the question that a new webinar from 10X Engineered Materials and Encrypted Coatings aims to answer. Titled "Stop Selling Your Labor, Sell Your Finish," this online event is designed for finishing and coating professionals who are looking to increase their profitability and differentiate themselves from the competition.
The webinar is Oct. 21 at 2:00 p.m. Register at https://finishingandcoating.com/index.php/component/banners/click/163.
The Problem with Selling Labor
Stephen Ricci, Jake Vaillancourt, and Jacob Magner.When you sell your labor, you're competing on price. Customers view you as just another vendor, and they're always seeking the lowest bidder. This can lead to a race to the bottom, where you're constantly cutting your margins to win work.
But when you sell your finish, you're selling a result. You're selling a high-quality, durable, and beautiful surface that will protect your customer's assets for years to come. This is a much more valuable proposition, and it's one that customers are willing to pay a premium for.
How to Sell Your Finish
So, how do you make the switch from selling labor to selling your finish? It starts with understanding the science of surface preparation. By dialing in your core variables, such as air pressure, nozzle size, and abrasive media, you can create a repeatable surface profile that will ensure a high-quality finish every time.
This is where the "Stop Selling Your Labor, Sell Your Finish" webinar comes in. In this one-hour event, you'll learn from a panel of experts how to:
- Identify and eliminate profit leaks in your blasting process
- Dial in your core variables for a repeatable surface profile
- Cut dust and rework while improving quality and safety
- Run an ROI model for process changes
Meet the Speakers
The webinar will be presented by a team of experts with decades of experience:
- Stephen Ricci, Co-Founder, CEO, and PhD Engineer at 10X Engineered Materials
- Jake Vaillancourt, Co-Founder and CMO at 10X Engineered Materials
- Jacob Magner, Founder and Co-Owner of Encrypted Coatings
Register Today
The "Stop Selling Your Labor, Sell Your Finish" webinar will take place on Tuesday, October 21, at 2:00 PM Eastern Time. This is a must-attend event for any finishing and coating professional serious about growing their profitability. However, hurry, as there is a limited number of seats available.
