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Advertise with FinishingAndCoating.com

www.FinishingAndCoating.com is the leading digital media platform that helps your business maximize its exposure in the North American finishing and coating marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.

Our rates start at just $635 per month, and include ads online, in the newsletter, and in the monthly digital magazine.

The FinishingAndCoating.com Platform

An Online Site that attracts 33,650+ unique readers every month and over 201,000+ monthly visitors
Weekly Newsletter that reaches over 5,600+ industry professionals
Monthly All-Digital Magazine that is read by over 20,000+ shops, facilities, and industry professionals

About FinishingAndCoating.com

FinishingAndCoating.com brings together thousands of finishing and coating shops and industry professionals every day, week, and month for one purpose: to provide the most in-depth industry insight in the world of electroplating, anodizing, liquid and powder coatings, electrocoat, mechanical finishing, physical vapor deposition, and much more.

33,650+ Unique Readers, and 2.4 Million Unique Visits Annually

Here is what FinishingAndCoating.com is about by the numbers

86% of our readers hold senior-level or management titles.
92% of readers have purchasing influence in one or more categories at their companies.
77% of readers say they could be potential buyers for your products and services in 2025.
81% of readers say that what they read about in FinishingAndCoating.com helps make their purchasing decisions.

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FinishingAndCoating.Com Has a Highly-Engaged Reader Audience

86% of readers say they have taken one or more actions as a result of reading an advertisement online, in our weekly newsletter, or our monthly digital magazine
92% of readers say they have clicked on an ad and visited that advertiser’s website.
42% of readers say they referred a co-worker or decision-maker in their company to an advertisement they saw at FinishingAndCoating.com.
32% of readers say they purchase or recommend the purchase of products or services from an advertiser that appears on FinishingAndCoating.com

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Build Trust ... and Build Leads with FinishingAndCoating.com

91% of readers say they are more likely to trust a company that advertises its products and services in FinishingAndCoating.com.

94% of readers say that the advertising they see on FinishingAndCoating.com educates them, and seeing ads is a significant reason why they visit the site and read the magazine.

Appearing in Each Issue of FinishingAndCoating.com

Finishing Insider: Editor-in-Chief Tim Pennington provides his thoughts on the latest industry topic.
Industry News: the latest information and news on what is happening in the finishing and coating industry.
Movers and Shakers: new appointments, hires, and promotions keep you up-to-date on personnel moves in the industry.
New Technology: the latest new products and services from suppliers to the finishing and coating industry.
Podcasts: Our “The Finish Line” podcast is available for readers to listen to as we speak with shop owners and industry experts about critical issues in the finishing and coating world.
TechTalk: Here, suppliers to the finishing and coating industry discuss their products with our editor to gain a deep understanding of the latest technology available in the industry.
Shop Profiles: We go inside shops across North America to visit the best electroplating, anodizing, liquid and powder coating, and finishing operations to see how they operate so efficiently.
Management: Our columnists provide crucial information and advice to shop and facility owners and managers on maximizing the potential of their employees and effectively serving their customers.
Technical Updates: We publish the latest and most up-to-date technical research and white papers that have a profound impact on our readers’ ability to learn and understand how to optimize parts in various processes.

Submitting Images for Your Article

Adding images to go along with an article about your facility goes a long way to make the article stand out and be more memorable.

Not only will other shops across the world be seeing how well your shop is run, but also OEMs and those who are looking to hire finishers and coaters will be reading your article, so it is a good idea to put your best foot forward to show the best impression of your company.

Tip: there is no need to hire a professional photographer. Some of the best images we have used in the past are taken with smartphones that have cameras, such as an iPhone. The guidelines below should help you walk through your shop and take some great photos of your operations, and they can be done quickly.
And take plenty of photos! We love to have 8-10 images to choose from, so please take as many as you can and send them to us to decide which ones look best. Just make sure they are focused and are not too dark, and we can work with them.
About showing parts: we know that some of you may have NDA with certain parts, and we certainly understand the restrictions you may be under. That said, go ahead and take as many photos as you can, and we will attempt to crop out any specific parts that you may be concerned about.
Send us the largest size possible: we need the original or highest resolution images to use, so please send those to us. Do not crop or resize the images; we will take care of that for you.

Shop Floor Images

The best way to tell the story of your shop or facility is with images that demonstrate your capabilities and best assets.

We would like you to take a lot of photos of parts being processed in your facility. Parts being racked, placed into tanks, parts being sprayed, and finished parts all look great.

Also: please add people to the photos! Showing your team working with parts always work well, so take some of your team working with the parts, either working the tanks, hanging parts, masking, or inspecting. Add some face to your images!

Images of Owner/Managers

We always like to show the people we have interviewed in the article, especially the presidents, owners, or managers of the facility. Try not to take a photo that simply shows a wall of people, but maybe having them posed against tanks, spray booths, racking systems, or parts are always great.

Take a few shows, both horizontal and vertical, and we’ll choose the best shots for use both online and in the monthly digital magazine.